Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.
Material type:
TextLanguage: English Publication details: Hoboken, N.J. : Wiley, c2005.Description: x , 307 pages : illustrations ; 24 cmISBN: - 0471476110 (cloth)
- 658.4 22
- HD60 K67 2005
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Fayza Aboulnaga Central Library | مكتبة فايزة أبو النجا المركزية بالحرم الجامعي | HD60 .K67 2005 (Browse shelf(Opens below)) | C. 1 | Available | 10011169 |
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Published simultaneously in Canada
Includes bibliographical references (p. 277-295) and index.
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
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