Museum marketing and strategy: Designing missions, Building audiences, Generating Revenue and Resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler.

By:

Kotler, Neil G

Contributor(s):

Material type:

TextLanguage: English Publication details: San Francisco : Jossey-Bass, 2008.Edition: Second EditionDescription: xxx, 511 Pages; ll. ; 25 cmISBN:

9780787996918

Subject(s):

LOC classification:

AM5 .K68 2008

Summary: Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources by Neil G. Kotler, Philip Kotler, and Wendy I. Kotler examines how museums can apply marketing and strategic management principles to strengthen their role in society. The book explains how museums can develop clear missions, understand and expand their audiences, and create effective marketing strategies to increase public engagement. It also discusses methods for generating financial support, managing resources, and adapting to changes in the cultural and digital environment. Through practical examples and case studies, the authors show how museums can remain relevant, sustainable, and responsive to the needs of their communities.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Non Circulated Books	Fayza Aboulnaga Central Library \| مكتبة فايزة أبو النجا المركزية بالحرم الجامعي				AM5 .K68 2008 (Browse shelf(Opens below))				C. 1	Not for loan			10015596

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Rev. ed. of: Museum strategy and marketing. c1998.

Includes bibliographical references and index.

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources by Neil G. Kotler, Philip Kotler, and Wendy I. Kotler examines how museums can apply marketing and strategic management principles to strengthen their role in society. The book explains how museums can develop clear missions, understand and expand their audiences, and create effective marketing strategies to increase public engagement. It also discusses methods for generating financial support, managing resources, and adapting to changes in the cultural and digital environment. Through practical examples and case studies, the authors show how museums can remain relevant, sustainable, and responsive to the needs of their communities.

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