Includes bibliographic references and index

What will make a global product successful -- Impacts on a product success or failure -- The design process, design thinking, and innovation -- Attributes of great product design -- Spaces for innovation -- Supporting design teams -- How to evaluate product concepts -- Growing a global product -- Summaries and conclusions: reasoning with insights.

"Author Lorraine Justice, an internationally-recognized product design expert and consultant to companies like Microsoft, Disney and Levis, shares the ten global factors that directly impact product design success or failure. When these factors are combined or lacking, they have a direct impact on a product's ability to delight consumers and catch on, or rankle them and fizzle out"-- Provided by publisher

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