Marketing Research : An Applied Orientation / Naresh K. Malhotra

By:

Malhotra , Naresh K

Material type: Text

TextLanguage: English Publication details: Malaysia : Pearson , 2020Edition: Seventh editionDescription: 888 pages ; 24 cmISBN:

1292265639
9781292265636

Subject(s):

Marketing research

LOC classification:

HF5415.2 .M35 2020

Summary: With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Fayza Aboulnaga Central Library \| مكتبة فايزة أبو النجا المركزية بالحرم الجامعي	HF5415.2 .M35 2020 (Browse shelf(Opens below))	C. 2	Available	10014390
Books	Fayza Aboulnaga Central Library \| مكتبة فايزة أبو النجا المركزية بالحرم الجامعي	HF5415.2 .M35 2020 (Browse shelf(Opens below))	C. 1	Available	10014098

Includes index.

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Welcome To E-JUST Library

Marketing Research : An Applied Orientation / Naresh K. Malhotra